In accordance with the policies approved by ICANN, the Internet Corporation for Assigned Names and Numbers, the contact info a domain is registered with must be valid and accurate all the time. Additionally, this info is freely accessible on WHOIS lookup sites and while this may be okay for companies, it may not be very convenient for individuals, since everybody can see their names and their personal email and postal addresses, particularly in an age when identity theft isn’t that uncommon. That is the reason why registrars have introduced a service that conceals the details of their clients without altering them. The service is called Whois Privacy Protection. If it’s active, people will view the details of the registrar, not the domain owner’s, if they perform a WHOIS lookup. The Whois Privacy Protection service is supported by all generic domain name extensions, but it is still impossible to conceal your info with certain country-code extensions.